The CCH Franchisee candidate must benefit from an exceptional reputation as well as a reputable social standing, (or Goodwill).

This will help the Franchisee’s expansion and name recognition in the market and will build upon the franchisee’s existing confidence and trust within their corresponding society, which will eventually simplify the day to day operation needs and requirements, and increase the potential of success.

A CCH Franchisee may be the perfect candidate as a CCH territory Franchisee or sub-Franchisee, in terms of social standing and reputation, but may not be capable, or at least ready, personally and / or financially, to properly devote the needed financial support and cash-flow backing that the Colombiano Coffee House Franchise may need for success in a particular territory.

The potential CCH Franchisee must therefore have a positive financial track record. In particular, the candidate must have, individually, as an investor in a company, or part of a group, a proven history of positive cash flow and strong financial health, which will render the Franchisee’s support level much safer and comfortable when facing unexpected business pitfalls.

The candidate must also be , at the time of evaluation, financially very stable, personally , and – or capable of having easy access to financial institutions willing to provide him with the financing needed for the successful development of the CCH Franchise and network of branches.

A CCH Franchisee may have both, great Moral standing and excellent Financial capabilities.
Still, to increase chances for success, the CCH Franchisee must have a solid previous management experience to ensure the success of the business. The candidate must also enjoy a clear understanding of both, the profiles of the key positions in the management team and the experience needed for every person in each one of these key positions, as recommended by CCH, and then a carefully selected professional team to efficiently perform the job tasks in order to insure maximum success.
Although the CCH Franchisor offers a highly advanced level of support in terms of Coffee House management and operation, NO plan can implement itself without GOOD and professional front line people, and no Coffee House can succeed without the full and effective support of the Back office management and support staff.

For the success of the CCH business, it is very crucial that the Franchisee possesses a carefully selected professional management team who will in turn be the main reason for the smooth running and professional success of the business.

A CCH Franchisee may have high Moral standards, large financial resources, and successful Management capabilities.

Still, success may not be evident except maybe if the Franchisee has already registered previous business successes as well as continued potential for success. This may be demonstrated if the candidate has historically accumulated the needed experience to positively deal with, and successfully surmount, the common (and not so common) business challenges, with which he / she will normally have to deal with in his / her other businesses and which are normally needed to ensure the success of the CCH Franchise.

The Franchisee must prove his capability and expertise to run the business effectively and to make the right management choices and to take financial decisions even during an economic recession to ensure the continued successful and profitable running of the franchise.

Although the Franchisor is always there to offer solutions when there are problems, it is the Franchisee who needs to immediately identify and quickly respond to all operational problems, and overcome any and all business difficulties, with unquestionable success.

Proven track records will back-up the Franchisee for a far better and more rewarding CCH operation.

A CCH Franchisee may have it all, Moral wealth, financial wealth, Management wealth as well as Historical wealth.

However, to increase the chances of success, the CCH Franchisee must have as well a clear vision of the required strategy to achieve his / her CCH goals successfully.

He / she must be able to establish a clear development strategy and growth plan for the CCH franchisee in the Franchisee’s territory (or country) and must clearly understand the needed requirements to realize them, thereby making sure that they are met in a positive and successful way.

The CCH Franchisee should be clearly focused on establishing, believing in and continuously upgrading the long term goals and strategies that best fit the CCH business and best comply with the success requirements of both, the Franchisee and the Franchisor.

The Franchise agreement duration goes up to a decade, and may extend with time. This will bind both the Franchisee and the Franchisor for a long, long time, for the worse or for the better, and preferably for the BEST.

A clear, well stretched out and well defined strategic vision for the CCH business expansion and development in the territory (or country), together with a detailed execution plan, should therefore be carefully prepared and presented to the Franchisor by the potential CCH Franchisee for evaluation and approval by both parties before any binding accord is made.